ine tricks come and go. Maybe you are even employing a few still or you have old sites that still have old stuff on them.Overall, the search engines want to rank high- good sites. Sites that people like, sites with unique content and sites that have good basic coding construction.
Bad Old School SEO Tricks
- Invisible keywords: You have likely seen this from time to time by highlighting a blank looking section or a section of background to make dumped keywords appear. Naughty, naughty and Google doesn't like it.
- Link Spamming or Link Dumping: Go to any popular blog site or abandoned forum and you will find this, literally tons of keywords with links back on unrelated sites. This was used to obtain high ranking site link backs. It is likely the links will not even be followed back unless you do it yourself. Good sites do not have to pay for links back nor do link spamming, good sites are linked back organically by customers or visitors who want to share your site or by legitimate associates or partnerships.
- Redirects: This was popular till it was frowned on by search engines, it involves a company creating numerous fake or keyword laden sites with redirects to a single site that they are trying to push. The idea was to spread out your web presence with multiple sites instead of just one, this is still popular with and without redirects. Sometimes this happens for legitimate reasons, like a company name change, which can be done with care, but shouldn't be tried unless it is necessary.
- Keyword Dumping: Often webmasters will dump tons of keywords into the code that may or may not be in the content or directly related. This was done to try to capture visitors who are searching secondary terms. It is better to list keywords that are specific and in your content and keep in mind that many searchers nowadays are entering up to three terms at once, such as "Seo, Tips, Blog."
Author: Pamela S. Stevens, SEO Jive
No comments:
Post a Comment