The "About Us" page is your place to show off your company, your location, your history and your people. It is not however, where you go through and list all of your services again or regurgitate what you have already published. There is no point in having your about us page compete with your home page.
Keep your keywords concentrated on your company name instead of general keywords and make sure to include ways that your visitors can easily get to the pages you want them to go to like your sales pages or your sign up page.
You can link to multiple pages from your about us page that are "about us" related. Such as links to your corporate history, corporate environment, contact us, management pages, team member pages and so on.
Most about us pages are brief, see PC World, though usually long winded is brief here and CNN just has a short intro with links to other areas.
The about us page is not usually a high traffic page or one that people land on through a search engine, it is more about having it because people expect it to be there and may be interested once they are already on your site.
Author: Pamela S. Stevens, SEO Jive
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