Ok, Snake Oil is pushing it. SEO consultants can be quite helpful. But beware of those that make you promises or guarantee results. Unless they can personally go in and manipulate search engine algorithms and manually point search engines and visitors to your site, they can not guarantee anything.They can certainly help you by tying up your loose ends but they cannot promise you anything. Some SEO consultants may also offer services like link buying and so on to try to improve your sites ranking. I have seen these "'links" dumped into dummy blogs, lame directory sites and unused forums, see Pharmacy Online as an example. This practice (may help you in the short term) but make you look stupid and slimy in the long run. I wouldn't be surprised if some do this and charge you a whole bunch of money for it, when you could have just written your own blog yourself. Try Blogger, it is free.
Good SEO consultants will not make you promises but will help you improve your site and create a positive visitor experience for your guests when they come, so they will want to return and want to link to your site voluntarily.
Author: Pamela S. Stevens, SEO Jive
2 comments:
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